Generating Revenue by Advertising on your Site

Sure you may think it's easy because when you're browsing around in cyberspace you see little ads on some really poorly designed sites that have nothing interesting or attractive about them. Of course these people aren't making enough money to pay for the cup of coffee they drank while putting that ad up on their site.

Things you have to consider if you want to make some money by selling advertising on your Site involve maximum exposure. You will want to make time to ensure you have your site above par. In order for advertising to be effective you need traffic to your site. In order to get good traffic coming to your site you need to be providing information or services that people want.

A well designed site with quality content is going to win out every time over those ugly, boring sites we talked about earlier. In addition, you will want to consider providing "sticky content", that is, content that people will want to return to, refer others to, bookmark, talk about - whatever. We're talking about developing a community of users who will (hopefully) click on those ads.

OK -go build that super site and we'll see you in a couple of months! :)

Click through ads are not the only kind of ad return out there - there are many. Let's have a look at the different types of online advertising, and some terminology.

CPC is one type of advertising and stands for "Cost Per Click". In a CPC campaign you get paid every time a user clicks on the ad and visits the advertiser's site also called the "Click Through Rate" (CTR).

CPM stands for "Cost Per Thousand" and refers to the number of times the page is viewed by your site visitors. Each 'Page View' is also called an 'Impression'.

CPA stands for "Cost Per Action" and is similar to CPC except that the user must complete some action upon arriving at the advertisers site i.e. buy a product or subscribe to a newsletter.

« Prev · 1 · 2 · 3 · Next »