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This above information tells us that we can easily bid for the top position on a number of major click engines and still earn a good profit from our previous example of selling books. We know a unique visitor is worth 45 cents. Only Overture and Espotting have top position placements above our position to afford.
Over time, we can experiment with other keywords to find which perform best. Sometimes very cheap keywords will not generate substantial traffic, so we may have to do some serious testing to find out which combinations bring in enough traffic at the right cost.
Targeted traffic can be bought for as little as one penny per click. And you can get started by opening an account for as little as 10 bucks. With pay per click engines you pay only for the traffic to your domain that you want, targeted and qualified (and no banners or popups).
Find out how easy it is to set up an account. There is no charge to join, other than your opening balance. You can even auto-replenish your account when your allotment of clicks has been reached. Pay per click engines give you total control. And of course, no programming necessary!
Knowing what your traffic is worth, and knowing what keywords will generate sales at what cost is all you need to get started buying and profiting from pay-per-click engine traffic.