Welcome to the Bravenet Resource Center. Use these resources to help make your web pages more advanced and fun to use.
by Tim Whistonemail this article
Summary : Many entrepreneurs believe their Website can totally replace traditional forms of advertisement. The fact is a business Website becomes many times more powerful when used in combination with print ads like newspaper promos, business cards, flyers, direct mailings, and even the Yellow Pages.
Many entrepreneurs believe their Website can totally replace traditional forms of advertisement. The fact is a business Website becomes many times more powerful when used in combination with print ads like newspaper promos, business cards, flyers, direct mailings, and even the Yellow Pages.
In the days before the Internet a company had to squeeze as much info as possible into the limited space provided by a newspaper ad or flyer. As you can imagine, it's more than a little challenging telling a reader everything they need to know about how your product/service can improve their lives when you have only an 8 by 11.5 inch page (or less!) to work with.
Thanks to the near unlimited flexibility a Website gives you in terms of content delivery, lead capture, and even direct selling, you can now leverage your print advertisements for a much greater response than even the best copywriters got in the pre-Internet days.
You can take advantage of your limited ad space to target a wider range of prospects and, and you can focus your print copy on only the top benefits you provide. And you can do this because you'll be telling the reader to visit www.yoursite.com for full details.
Consumers literally expect to be referred to a Website in the current age of mass marketing. In fact print promotions that fail to deliver on this expectation are in danger of immediately losing a portion of their target audience!
All you need to do with your newspaper ad, flyer, or postcard is create an interest and then bring the prospect to your Website to get "more information" or "the full details". Once they land on your domain you can provide them with tons of content and funnel them onto your targeted follow-up list or directly toward your order buttons.
And you can even segment your traffic for ease of tracking, split- testing, and the promotion of multiple offers to different target groups. By setting up different sales letters in multiple directories on your domain and then directing your print ad readers to www.yoursite.com/thisdirectory or www.yoursite.com/thatdirectory.