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Meta Tags and Their Role
What are meta tags? Meta tags are information inserted into the "head" area of your web pages. Other than the title tag, information in the head area of your web pages is not seen by those viewing your pages in browsers. This meta information is used to communicate information that a human visitor may not be concerned with.
Keyword Density & Relevancy
One of the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Search engines often assume the search terms appearing in the HTML title tag are often the most relevant words than others on the topic. Frequency is another major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.
Build Pages With keywords
When choosing the keywords to use on your website, choose the keywords and keyword phrases that Internet users are actually searching for. It is a good idea to check out your competition's sites and see what they're using. Another avenue you can choose is visiting Traffic Zap's keyword suggestion tool and put in your keyword choices and see what Internet surfers are looking for online.
Robots, Web Crawlers, and Spiders Explained
Does your site show up on page 30 of the results of a search for it? Maybe it doesn't show up at all? Are your monthly visitors measured in single digits? If so, the first step to improving your sites ranking may lie in understanding how your site is included and positioned within a search engine by robots.
Content is king! Or is it?
Content is King! Nothing is more important than good content for your web site. This should be your priority when developing your web site. It seems so obvious but many people overlook it (getting caught up in the bells and whistles of design). Internet users know what they want and if your site is optimized you have a winning combination of good content and potential customers.
Website Optimization for Search Engines
In this article we will look at how search engines analyze the content of your pages to determine your ranking and how you can optimize your Website to place higher.
How Search Engines Work
Before a search engine can tell you where a file or document is, it must be found. To find information on the hundreds of
millions of Web pages that exist today, a search engine will use special software robots, called spiders, to build a list of
the words found on Web sites.
One of the methods search engines employ to judge the importance (and rank) of a website is by how many other sites link back to that website. Just as important, especially in the case of Google, is how many top-ranked sites link back.
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