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by Jeff Aldersonemail this article
Summary : A lot of bloggers and website publishers think that keyword research is an exact science. Although some people may want you to believe this, it really isn't so.
A lot of bloggers and website publishers think that keyword research is an exact science. Although some people may want you to believe this, it really isn't so. The truth is the hunt for good keywords is more of an art form.
Science or not, keyword selection can be absolutely vital for a site's success. Considering this, it is important to choose good ones. There are some very common pitfalls webmasters run into when selecting words. Understanding what they are can help you avoid making them, too.
The biggest keyword related mistake, hands down, is failing to see how important they are. It's a simple fact that keywords are very powerful marketing tools. They help sites earn traffic, ranking and even revenue. They can even help focus the entire theme of a site. Although hiring an expensive firm isn't required to see results, selecting goods keywords is important.
Another stumbling block is the research process itself. The improper use of keyword research tools can lead to poor keyword selection. Keyword counts, for example, are only estimates. Tools that reveal these are useful. Just keep in mind they don't reflect the total searches from Google, Yahoo and MSN. The numbers they reveal are simply estimates taken from one source. Plus, some tools report different keywords. To compensate, you might consider using multiple tools for keyword selection. Using Wordtracker and Ad Word Analyzer both is a good idea. By doing so, you can discover more keywords.
Another big error that a lot of publishers make is using only a single keyword or phrase in their content. The trick nowadays is to create related words and phrases that fit the theme of the site. This helps take advantage of latent semantic indexing that is more common now. Tools such as WordNet can be useful for helping in selecting phrases to include.
Another sticking point centers on Keyword Effectiveness Index reliance. KEI is the ratio of the number of times a particular keyword is searched in regard to the number of sites ranked for that word. It is meant to help webmasters figure competition for a term. KEI is useful, but the thing to look for is how SEO strong the top sites on the list happen to be. Tools like SEO for Firefox and SeoQuake can help with competition checks.
Webmasters who really get the power of keywords often box themselves in with too much research. The mistake these folks make is failing to use keyword management tools to direct their efforts. Spreadsheets can help, but tools like Ad Word Analyzer can be much more valuable. They can sort, filter, and even list related keywords you never would have come up with on your own.
Publishers sometimes jump the gun on doing their research. It is important to remember that tools like Wordtracker store data for the past 90 days. This means researching words at off times can result in skewed numbers. Doing a Christmas keyword search in June, for example, will not produce the world's greatest results. Timing research is important.
The last two major hurdles that get in the way of keyword selection are being too greedy with keyword selection and doing research, but never cultivating it. A lot of publishers pick the highest possible paying keywords and stick with them. The reality here is that lower paying, niche keywords and even long-tail keywords pay less per click, but they can pay off with more incoming traffic over the long run. This is true, because there aren't as many competing sites as with other high paying keywords.
Keyword selection is an art form that can deliver some major perks to a site. Although finding the right keywords to use can take time and effort, the payoff can be big in terms of visitors and even revenue.
Article Source: http://www.webmastertips.us/story
About the author: Jeff Alderson specializes in boosting traffic and profits. He is also the inventor of numerous PPC and SEO software. Jeff suggests using a keyword generator like Ad Word Analyzer to find keywords for your website. Get your own completely unique content version of this article.