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What Does It Take To Be Number One?
Although it may be a common mistake to want to be in the first spot, sometimes this is actually a bad thing. Often people will get excited and click on the first link they see. Or, they will see it as the regular search engines and think the number one listing is the most relevant. This results in unnecessary payments. It is a common belief that the best spot to be in is the third from the top.
Words of Wisdom...
Even though PPCSE is becoming one of the best ways to market a Web site, it is important to remember that it isn't always a gold mine. It is designed to bring more people to a Web site, which should happen almost immediately. Some companies spend thousands of dollars each day, only to find that the people they were targeting weren't really interested in what they had to offer. Instead, it helped them realize that they needed to make a change. Remember - the goal is to pay as little as possible to receive the most targeted traffic.
On a final note, be prepared to research the PPCSEs before signing on with anyone. Make sure the company is legitimate so that the click-throughs being paid for are actually relevant to your business' site.
Companies Offering Pay For Placement
Some of the companies that offer this sort of placement search engines are Overture, FindWhat, Ah-ha and Kanoodle, although there are hundreds of them on the Web.
Sourced By: MarketingFind.com