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by Jeff Aldersonemail this article
Summary : For those new to website optimization, finding the right keywords can seem like the hunt for a proverbial needle in a haystack.
For those new to website optimization, finding the right keywords can seem like the hunt for a proverbial needle in a haystack. In reality, the process isn't all that terribly difficult. As long as a few basic steps are taken and common sense is employed, even a beginner can come up with a good starting game plan for locating the right keywords.
It is always a good idea to come up with a basic list of keywords before sitting down to write copy. While it is feasible to write the copy and add the keywords later, this is harder than many think. It often involves total rewriting to avoid nonsensical copy. Considering this, the effort can be counterproductive.
There are several things that should be focused on when picking out keywords. The most important is the fact that not every person searches in the same manner. There are a number of ways to say exactly the same thing using a variety of different word combinations. The methods a particular person uses to find a website can be impacted by gender, age, profession, education and even country of origin and so on.
When picking keywords out, relevancy should be a top priority. It is possible to pull traffic by using keywords that don't fit, but the effort smacks of dishonesty. It can irritate visitors, reduce potential sales and even upset advertisers (if your site has them). Picking words that truly describe products, services or the site's focus is simply the best route to go.
Before brainstorming for possible words, pick up a notebook and pencil or open a document or spreadsheet file. Jot down every word and phrase you can think of that relates well to your site, its pages and even its products or services. It's not a bad idea to ask others you know to do the same - especially those who fit your demographics.
With a nice long list of potential keywords in hand, it's time to turn to the Internet itself for more ideas. Use search engine databases to revise your list and to actually see the terms people use to find sites like yours. Online keyword tools that can be useful include Overture, Google, or Wordtracker. Ad Word Analyzer is a very powerful desktop software tool. It has all sorts of time-saving features and can also tell you how many other competing sites appear for each of your keywords.
With this done, employ a little common sense to the revised list. Consider your desired audience and think about the terms they would really use to find your site. Keep in mind that conversational language is much more likely than marketing terminology in searches. Think basic, short phrases that sum up what you do or offer. Focus in on these terms.
Once you have a solid list refined and revised, it is wise to keep in mind that no optimization goes smoothly on the first go around. This process is generally an ongoing evolution. Search trends change, and your products, services or focus might, too.
Now's the time to take what you've learned and craft copy that is keyword rich and relevant. Avoid stuffing keywords in just to get them in and make sure copy is only used where it's useful. Don't try to overload the site unless it's designed to be content rich. Remember, product descriptions, blog articles, news stories and so on that are relevant and offer real information tend to pull in more traffic. Also, don't forget to use the keywords in article or page titles.
Coming up with the right keywords to optimize a site can be a tough undertaking. View it as an ongoing process and don't be afraid to tweak the effort as you go.
Article Source: http://www.webmastertips.us/story
About the author: Jeff Alderson develops webmaster SEO software. He specializes in boosting traffic and sales. Jeff advises using Ad Word Analyzer to choose internet keywords for your website.
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