Webmaster Resources Center

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Articles & Tutorials

Analysing Website Traffic Statistics

by Bruce Whitehead


Summary : If you have a website, one of the most valuable sources of information to optimize your success is your own traffic.

Information on traffic will help you determine what types of promotions are most effective, which pages get the most attention, what type of visitor you get, where they are coming from and what they are looking for.

The kind of statistics you are looking for include unique visitors (not repeat traffic), pageviews, referring URL, place of origin, site entry and exit pages, length of stay on a particular page, as well as other information captured by your server's log files.

For those of you who can't access Web logs, or if you don't want to buy or configure server analysis software, you still have the option to contract an outside service provider to do the job for you. Some providers will require payment for this service and some will provide it for free.

Bravenet can provide you with free comprehensive and useful web site traffic information when you add a Bravenet Hit Counter to your web pages. Get detailed information about who is coming to your site and what they are doing there just by adding a few lines of code to your webpages.

For more information about the Bravenet Hit Counter and the wide range of helpful web site traffic stats it provides, click here to view the Bravenet Counter sample page.

Traffic Stats are stored and compiled in your account for easy access, just click on your counter to view all the latest counter information.