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The Power Of Link Building

by Tim Whiston


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Summary : The Web is built on links, and a solid link building strategy is absolutely essential for any business that wants to thrive online. In essence links that point back to your site do two things: they bring you targeted traffic and they enhance your search engine rankings.

The Web is built on links, and a solid link building strategy is absolutely essential for any business that wants to thrive online. In essence links that point back to your site do two things: they bring you targeted traffic and they enhance your search engine rankings.

By placing your links on another site that is related to your content, you can bring visitors to your site who are interested in the sort of content you offer. And Google, king of the search engines, places more value (and therefore greater rankings) on sites with multiple links pointing back to them.

I’m sure you’ve heard just about every urban myth imaginable regarding the right way vs. the wrong way to generate links back to your site. Let’s forget about all the hoopla for now and look at the simple basics that apply to a good link building campaign.

The first obvious step is to identify placings that offer you targeted exposure. If you have a Website about auto repair tips, you need to find sites and directory categories pertaining to auto repair and place your links there.

Simple enough right? So let’s focus on some of the specific types of sites you should be looking to get links from.

Link Directories:

This almost goes without saying, but just to be safe I’ll include it. One way link directories are a good place to submit your links.

Avoid services that offer to broker reciprocal linking between you and other Webmasters, as these programs are often viewed as link farms by Google and can get your site booted from the search engine rankings.

Article Submission:

A fantastic way to acquire links back to your site is to write articles related to your site content and submit these to article directories and newsletter publishers. At the end of each article you write you’ll include a resource box (see mine below) that provides links back to your Website.

Forum Signatures:

Join forums that are related to the theme of your site and get involved in the discussion. Please do not join a forum and just post a blatant ad about your site, as this will get you ridiculed and possibly deleted; actually join in the conversations, and include a link to your website in your forum signature.

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